Increasing valuation to for sale metrics
Increasing valuation to for sale metrics
Increasing valuation to for sale metrics
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Motorway
Motorway
Motorway
Creating a guided, high-converting seller experience
Creating a guided, high-converting seller experience
To improve the rate of users progressing from vehicle valuation to listing their car for sale, I led a multi-month discovery and design effort focused on the seller journey.
Through user interviews, stakeholder workshops, and behavioral research, we identified that our platform catered well to task-driven sellers but underserved those who needed more reassurance, guidance, or motivation.
My hypothesis: by making the experience feel more human, rewarding, and confidence-boosting — through clear photo guidance, psychological nudges, and progressive disclosure — we could increase conversion without adding friction.
What followed was a full redesign of the photo and feature collection flow, informed by real-world behaviors and data, resulting in a more inclusive and effective journey to listing.
To improve the rate of users progressing from vehicle valuation to listing their car for sale, I led a multi-month discovery and design effort focused on the seller journey.
Through user interviews, stakeholder workshops, and behavioral research, we identified that our platform catered well to task-driven sellers but underserved those who needed more reassurance, guidance, or motivation.
My hypothesis: by making the experience feel more human, rewarding, and confidence-boosting — through clear photo guidance, psychological nudges, and progressive disclosure — we could increase conversion without adding friction.
What followed was a full redesign of the photo and feature collection flow, informed by real-world behaviors and data, resulting in a more inclusive and effective journey to listing.
Improving flexibility for sellers
While reviewing call transcripts and speaking directly with our support agents, a clear insight emerged: passionate car owners often felt restricted by our platform’s limited feature list. These users wanted to highlight every aspect that made their car unique, but had no way to do so—despite being ready to sell.
To address this, we introduced a new flow powered by AI. Users can now describe additional features in their own words, and our system intelligently matches their input to the most relevant vehicle features. This means sellers no longer need an agent to advocate for their car — they can do it themselves, easily and confidently.
This change empowers users, improves listing accuracy, and enhances buyer trust by capturing more of what makes each car stand out.
While reviewing call transcripts and speaking directly with our support agents, a clear insight emerged: passionate car owners often felt restricted by our platform’s limited feature list. These users wanted to highlight every aspect that made their car unique, but had no way to do so—despite being ready to sell.
To address this, we introduced a new flow powered by AI. Users can now describe additional features in their own words, and our system intelligently matches their input to the most relevant vehicle features. This means sellers no longer need an agent to advocate for their car — they can do it themselves, easily and confidently.
This change empowers users, improves listing accuracy, and enhances buyer trust by capturing more of what makes each car stand out.
Streamlining with progressive disclosure
The original flow required users to answer multiple, sometimes irrelevant, questions — adding unnecessary friction and confusion. I identified an opportunity to simplify the experience by introducing progressive disclosure: asking only what’s essential, when it’s relevant.
By grouping related items and enhancing the UI with clear visuals and context-aware descriptions, we improved comprehension and reduced cognitive load. Users now see exactly what these items are, where to find them, and how they impact their estimated sale price — all in one intuitive screen.
This redesign led to faster completion times, fewer support queries, and higher data accuracy across listings.
The original flow required users to answer multiple, sometimes irrelevant, questions — adding unnecessary friction and confusion. I identified an opportunity to simplify the experience by introducing progressive disclosure: asking only what’s essential, when it’s relevant.
By grouping related items and enhancing the UI with clear visuals and context-aware descriptions, we improved comprehension and reduced cognitive load. Users now see exactly what these items are, where to find them, and how they impact their estimated sale price — all in one intuitive screen.
This redesign led to faster completion times, fewer support queries, and higher data accuracy across listings.
Using social proof and smart guidance to drive completion
Using social proof and smart guidance to drive completion
A key friction point in the original flow was user hesitation — many weren’t sure what to include, how honest to be, or why it mattered. To address this, I introduced contextual guidance and social proof throughout the listing journey to boost confidence and motivation.
We used visual cues, plain-language prompts, and behavioural nudges — such as trust-building tips and real metrics like “7500+ dealers compete to buy your car” — to clarify expectations and reduce anxiety. This helped sellers understand that sharing honest details and high-quality photos wouldn’t hurt their listing, but increase trust and bids.
These changes not only improved listing completion rates but also contributed to a smoother handover process, with fewer surprises and better-aligned buyer expectations.
A key friction point in the original flow was user hesitation — many weren’t sure what to include, how honest to be, or why it mattered. To address this, I introduced contextual guidance and social proof throughout the listing journey to boost confidence and motivation.
We used visual cues, plain-language prompts, and behavioural nudges — such as trust-building tips and real metrics like “7500+ dealers compete to buy your car” — to clarify expectations and reduce anxiety. This helped sellers understand that sharing honest details and high-quality photos wouldn’t hurt their listing, but increase trust and bids.
These changes not only improved listing completion rates but also contributed to a smoother handover process, with fewer surprises and better-aligned buyer expectations.
