Browse Experience Enhancement
Overview
In Q1 my team and I were tasked with examining and improving the current state of the browse experience on My5. From data collected, it had been discovered that several users of the site either left without watching a piece of content or got overwhelmed with the library of content and chose to leave.
My5s methods of sorting, filtering and categorising content were areas identified as main causes for why users were struggling to identify content to watch or not reaching the type of content in which they were interested in.
Role
Designer
End-to-end research and product design, including conducting early-stage user research, journey mapping, UI and UX design, prototyping, user testing, A/B testing, and strategic decision making.
Project length
Feb 2022 - June 2022